SIERRA Cars Releases “43 Fortitude: A Continuing Legacy” Short Film, Depicting Lucy Block’s Historic Pikes Peak Ascent Documentary Explores Wife & Mother’s Tribute to Action Sports Icon Ken Block at 2023 Pikes Peak International Hill Climb

Salt Lake City, UT — Dec. 20, 2023 — SIERRA Cars, a leader in ultra-performance off-road racing, announced today the release of “43 Fortitude: A Continuing Legacy” — a short film that recounts the momentous effort, emotion, and heartfelt determination behind Rally Driver and mother of three, Lucy Block’s tribute run for husband Ken Block at Pikes Peak International Hill Climb summit earlier this year.

Watch the Documentary: https://youtu.be/_QT6UCv4FEQ?si=CrbV7F2-j62Bg6x0
Share the Teaser: https://youtu.be/0fUNbdU_JWA?si=t8o2qPmG3VaNY_8d

Documentary Summary:
“43 Fortitude: A Continuing Legacy” is a heartfelt account of Lucy Block’s tribute to husband Ken Block as she sets out to race America’s Mountain in his honor with the SIERRA Cars, Hoonigan, and Hypercraft race teams at the 101st Pikes Peak International Hill Climb. Follow Lucy from her decision to race Pikes Peak, through the ups and downs of Peak Week, and hope-filled moments leading up to race day as she’s joined by her daughter Lia at the summit. 43 Fortitude captures a historic family tribute that will be etched in Pikes Peak history, and showcases the strength and determination of the Block family’s continuing legacy.

“Our family loves racing, it’s part of who we are. This documentary captures that, while showing fans at home the story of how we made it to the top,” said Block.

“It’s hard to describe the atmosphere and camaraderie we all felt at Pikes Peak. Getting Lucy to the top in our new EV system and with so much on the line will be forever ingrained in my memory,” said SIERRA Cars Founder and Racecar Driver Cole Powelson. “This is the most emotion I’ve ever put into one race. It’s bittersweet to watch it back, but we’re proud to have played a role in Lucy’s tribute, and to share this story with friends and fans, who are as inspired by the Block family as we are.”

The documentary was filmed and edited by Judson Pryanovich, with support from 43 Institute, Hypercraft, Yokohama and Hoonigan.

For more information and to donate to 43 Institute, please visit: www.sierra-cars.com and www.43i.org.

ABOUT 43 INSTITUTE
Founded in 2023, 43 Institute is a non-profit founded to carry on rally driver and action sports star Ken Block’s greatest legacy: creating paths of opportunity for the exceptionally driven who may lack the proper support system for growth and success. To learn more or to donate, please visit: www.43i.org.

ABOUT SIERRA CARS
Founded in 2018, SIERRA Cars is a leading name in the realm of ultra-performance vehicles, dedicated to pushing the boundaries of technology and driving experience. Thanks to collaborations with racing-class enthusiasts and professional drivers, SIERRA Cars emerged as a trailblazer in the automotive racing industry. While their current lineup of race vehicles include both gas and electric options, SIERRA’s ECHO line marks a future commitment to the electric movement and to a new era of innovation targeting drivers of every kind. To learn more about SIERRA Cars and its all-electric ECHO line, please visit www.sierra-cars.com.

ABOUT HYPERCRAFT
Hypercraft is a pioneering electric vehicle powertrain manufacturing and engineering company at the forefront of revolutionizing the global electric vehicle industry, and with locations in Provo, Utah and Carson, Calif. Founded in 2020, our mission is to democratize access to cutting edge, electric and hybrid powertrain systems by developing the most advanced, off-the-shelf, OEM-grade powertrains that are ready to integrate into a wide array of short and long-range vehicles. In pursuit of this mission, Hypercraft has helped reshape the landscape of electric vehicle manufacturing for major OEMs and builders in Marine, Government, Commercial, Motorsport, Automotive and Aerospace industries. For more information, visit www.hypercraftusa.com.